These are the 10 factors, which when all put together, will provide you with the ideal fitness franchise.
1. The ideal fitness franchise should be one which, when set up, has no ongoing sales royalties or management fees.
2. It should be a business which you should be able to run virtually without any overheads.
3. It ideally would be home based, so that you do not require to have to operate from expensive business premises.
4. You should ideally be marketing the products of the largest manufacturer, in their sector, in North America.
5. You need to have the best margins you can secure, ideally somewhere between 60% and 70%.
6. You do not want to be purchasing through any sort of middle man, but want to deal factory direct with your manufacturer.
7. You want to be able to offer your customers the best warranty possible, ideally the best in the industry.
8. You want to be given a success proven marketing plan. This plan needs to have quantifiable results, verifiable proof of which you want access to. You want to be able to personalise this plan so you can plug into it and hit the ground running right from the get go.
9. You want to be provided with a support program which not only gives you one to one personalised training, but also ongoing and regular marketing, sales and product training. And you want this training to be provided by people who have had success with the marketing plan.
10. And finally, you ideally would love to be shown how, once your initial order has been placed, you can run your business without having to take another dime out of your pocket.
Put all of these 10 factors together, and you do indeed have the ideal fitness franchise.
